4 Lead Generation Strategies for Tech Companies

April 22, 2022
Business Development

Reaching potential buyers for your product or service is always difficult. While it’s important you have an idea of what your potential customers look like, finding the best way to engage with them is a totally different thing. For a tech company — or any company for that matter, how you find your prospect doesn’t really change. Sometimes you have to get creative. Generating leads is much more than just sending unsolicited emails. Here are 4 strategies you can use to generate more leads to build a quality sales funnel.

Outsource Your Lead Needs

If you are looking to scale your pipeline and generate more leads but lack the manpower to do so, you should consider outsourcing to an SDR team. Outsourced SDR agencies are a common solution for tech companies looking to promote their services. They can provide lead generation expertise within your industry and a dedicated team to help move leads across the funnel. Outsourcing also provides the opportunity for your current sales team to focus on the warm leads you currently have in your pipeline. One of the many benefits is that you don’t have to focus on hiring someone in-house and training them to perform at the level you need them to. By outsourcing, you can save time and money on finding the best candidates for your sales efforts. our Key Performance Indicators will determine the type of help you need for your sales efforts. If you’re looking to outsource your lead needs, learn more about our services at Key Outreach and how we set 7 figures in the pipeline month over month.

Ask for Referrals from Current Customers

If you are in a relationship with your current customers, it never hurts to ask if they have referrals. There’s a good chance that one of your contacts is connected with someone who can be a potential buyer. With one referral your next deal can come. If you have a great relationship with your current clients and they are happy with your product or service, chances are they can refer you to other vendors who need your service. If you are looking for a creative way to earn a referral without being pushy, try adding a refer a friend page on your website for current clients and prospects to provide information there. Before you know it, one lead can turn into several new leads. Having a referral page will allow you to place the link within your email. If you’re concerned with adding the link to your email, add it to your signature. It doesn’t hurt to offer up an incentive for any referral gift cards that are popular all year round!

Engage with Your Network On LinkedIn

Have you looked into generating new opportunities within your Linkedin network? Studies show that LinkedIn is more effective for lead generation compared to other social media platforms. Professionals share their stories, company success, and information that they’ve found useful. By posting valuable and engaging content on your LinkedIn 2-3 times a week, you’ll stay top of mind and consistently be in your news feed. Your connections will see your profile more and it will be an opportunity for them to learn more about you. Take a look at what your connections are posting about on Linkedin as well. If something catches your eye, give their post alike. It never hurts to write a comment to start a discussion. There’s a chance the publisher of the post responds back to you. And there you have it, a conversation started amongst each other. You’ve started an open dialogue with— becoming a potential lead in your funnel.

Use a Case Study to Address a Possible Pain

If you are looking to convert more leads into customers, you need to convince them you’re the solution to their pains. Case studies are a great way to show social proof of your work and capabilities. When using case studies use one that is specific to the industry your target is in. Leverage the connection you’ve made with people in your network and send them your case study through a direct message. Adding case studies to your email outreach can be helpful as well. As you emphasize the capabilities of your tech, you can share your case studies to highlight your success with similar companies. There’s a very good chance that you’ve solved your prospect's problem with a similar solution and the case study details those tangible results. According to gartner.com, 93% of business companies are looking to view a business case before purchasing new tech. Buyers want to make sure they see what they are investing their money in and the value it can bring to their company.

If you're looking to generate more leads, these strategies are some ways you can engage with potential leads. It’s important that you provide value to them if you hope to earn their business. Understand that for some companies subscribing to a new service or platform is a huge investment. It’s important that you understand their problem and provide the best solution to their pains.

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