In order to create the most effective cold email strategy, you need to take into account the size of the company you are targeting. The smaller the company, the more personalized your email needs to be. The larger the company, the more you can get away with generic messages. Here's a breakdown of what type of cold email works best for each company size.
Small Companies (1-10 employees)
When you're reaching out to small companies, it's important to remember that they are generally run by busy people who wear multiple hats. You'll be working with a smaller pool of people at each company, so it's important to try and make your email stick out. Try to make your emails short and straight to the point. Be precise as to why you're emailing them and what you can do for them. Make sure to include a CTA so that they know what the next step is.
Medium Companies (11-100 employees)
With medium-sized companies, you are working with a large pool of employees at a company. You have a few more options on how you can approach them. You can take the short-and-sweet approach or you can include a little bit more information about your product or service. When sharing more information about your benefits, make sure you're highlighting it as a solution to a problem they face. Include a CTA but try not to be too pushy. It's more than just a meeting you are trying to have a conversation.
Large Companies (100+ employees)
When you're dealing with large companies, you can be a little more impersonal in your approach. With companies this big it's hard to personalize an email for everyone so sending a generic cold email could be an option for you here. However, if you are not it could be help full if you personalize your messages based on the titles you are reaching out to. Don't neglect personalization completely. Make sure to use an engaging title to try and stick out and not get lost in their inbox.
Depending on the size of the company you're targeting, your cold email strategy will vary. It's important to keep in mind that smaller companies are generally run by busy people who don't have a lot of time to spare, so your emails need to be short and sweet. Medium-sized companies give you a little more leeway in terms of what you can say, while large companies are used to being pitched by salespeople and won't be put off by a generic cold email. Just remember to personalize your message no matter what size company you're targeting!
