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FREQUENTLY Asked questions

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Answers to common questions about our lead generation process, services, and results.
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How much does it cost, and how does that compare to hiring in-house?

We work on a tiered monthly retainer based on volume and channels. For context, a fully loaded in-house SDR runs roughly $110K to $160K a year before tools, and you get one person. With us, you get a full team for a fraction of that, and most programs are structured so that one closed deal covers the investment.

How long until we see results?

Your first three weeks are onboarding and domain warm-up, with the first emails sent in week four. Meetings start coming in after that and build through the engagement. Anyone promising meetings in week one is cutting corners on deliverability.

How do you keep our emails out of spam and protect our domain?

We never send from your primary domain. We buy, configure, and warm dedicated sending domains, send text only with no links or images, cap volume per account, and rotate across many accounts. Our deliverability team monitors inbox placement continuously.

Is this fully done-for-you, or do we have to manage it?

Fully managed. We handle ICP and list building, copywriting, domains and sending, inbox monitoring, and meeting booking. Your only real lift is onboarding up front and showing up to the meetings we set.

How do you find and target the right people?

We start with your ICP matrix (industry, title, company size, revenue, geography), then build fresh lists every week using LinkedIn Sales Navigator, Apollo, Seamless, Winmo, and our own 60M+ contact database. We never buy static lists.

Is there a contract, and how flexible is it?

The initial term is six months, because outbound needs runway to warm domains, test messaging, and mature into pipeline. After that you go month-to-month or scale up. There is a 60-day notice policy.

Is it just email, or do you do LinkedIn and cold calling too?

Email is the engine. We add cold calling as an option and run small-batch LinkedIn for higher tiers. We keep LinkedIn limited on purpose because of the platform's volume restrictions.