What Do Appointment Setting Services Cost in 2023?

June 25, 2023
Business Development

In today's fast-paced business environment, appointment-setting services have become an essential tool for companies looking to streamline their sales process and boost productivity. With so many options available, deciding on the right provider can be challenging.

This article will explore the current landscape of appointment-setting services and provide insights into what businesses can expect to pay for these services in 2023.

First, it is important to understand that various factors impact appointment-setting services cost.

These include billing options, whether a company opts for monthly or annual plans, off-site call centers versus in-house teams, and whether a company requires B2B or B2C appointment setting. By examining each of these factors in-depth, businesses can make informed decisions about outsourcing their appointment-setting needs while keeping costs under control.

Ultimately, this article aims to provide data-driven insights that enable businesses to choose the right provider based on their specific requirements and budget constraints.

Key Takeaways

  • Appointment-setting services can be billed per appointment or by the minute, with costs ranging from $12-$50 per appointment set, depending on the specific service and needs of the company.
  • Outsourcing appointment setting to off-site call centers can reduce business costs, with most outsourced services having a minimum order amount starting at a few thousand dollars.
  • B2B appointment-setting companies offer different training than average cold-callers and can offer a package deal for a flat fee or offer smaller services a la carte.
  • Appointment-setting services can benefit businesses by saving time and resources, improving productivity for sales teams, and helping to understand how sales plans should be modified.
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Billing Options

Billing options for appointment-setting services in 2023 will continue to vary based on the needs and preferences of individual companies. One common pricing model is pay-per-appointment, which typically ranges from $12-$50 per appointment set. This model allows companies to pay only for the appointments that are actually scheduled rather than paying a flat fee regardless of actual usage.

Another option is pay-per-minute, where companies are charged by the minute for receptionist time used during appointments. Annual service plans may also be available from some appointment-setting services, providing businesses with discounts or other incentives for signing up for long-term contracts.

Ultimately, the cost of appointment-setting services will depend on various factors such as industry, company size and goals, and specific services required. Still, these various pricing models can provide flexibility and affordability for businesses seeking to outsource their appointment scheduling needs.

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Monthly/Annual Plans

Subscription plans for appointment-setting services, whether monthly or annual, offer businesses the convenience of a fixed cost structure and have become increasingly popular in recent years, with a 30% rise in adoption between 2018 and 2021. These plans allow companies to budget their sales development expenses more effectively while also giving them access to professional appointment-setting services.

With monthly or annual subscription plans, businesses can receive predetermined amounts of appointment-setting time each month or year at discounted rates compared to per-minute or per-appointment billing options.

Many appointment-setting companies now offer monthly and annual service plans that provide additional benefits such as dedicated account managers, customized scripts tailored to specific industries, and detailed analytics reports on campaign performance.

Some appointment setters will even work solely for one company with an exclusive agreement to only set appointments for that business. This type of personalized approach ensures that the appointed leads are high-quality prospects who fit the desired client profile and are genuinely interested in the products or services offered by the business.

By outsourcing appointment-setting needs to off-site call centers through subscription-based models, companies can reduce appointment-setting costs while freeing up time for their sales teams to focus on closing deals.

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Off-Site Call Centers

Outsourcing appointment setting needs to off-site call centers can be a cost-effective solution for businesses, as it allows them to reduce costs while still receiving professional appointment-setting services. By outsourcing their appointment setting needs, businesses can save on the costs of hiring and training an in-house telemarketing team and the expenses associated with equipment and office space.

Off-site call centers also offer flexible pricing options that allow businesses to pay only for the minutes of receptionist time used or opt for package deals at a flat fee. Off-site call centers are especially beneficial for businesses looking to expand their reach beyond their local area. These services employ experienced professionals who are skilled at lead generation and appointment scheduling across various industries.

In addition, off-site call centers use advanced technology and software to track leads and measure results, providing businesses with insights into how their sales teams are performing and how they can modify sales plans accordingly. Overall, outsourcing appointment setting needs to off-site call centers is a smart business decision that can help reduce costs while still ensuring high-quality service from expert appointment-setting professionals.

B2B vs. B2C

Regarding appointment setting, businesses must consider the differences between B2B and B2C industries in terms of their target audience, sales approach, and overall objectives.

B2B appointment setting is generally more expensive than B2C due to a longer sales cycle and the need for highly-qualified leads. In addition to higher appointment costs, B2B businesses often have larger total sales development expenses due to the need for specialized training and tools for their sales team members.

B2B vs B2C appointment-setting services cost

While small businesses may be able to handle their own appointment-setting needs, qualified businesses with larger budgets may benefit from outsourcing this task to an appointment-setting company like Key Outreach. Outsourcing can save appointment settings costs by eliminating the need for in-house telemarketing staff, equipment, and office space. Additionally, outsourcing lead generation allows sales teams to focus on closing deals instead of spending valuable time prospecting potential clients.

Popular Appointment Setting Service Providers Setup Fees

Several well-known companies specialize in providing appointment-setting services to businesses across various industries. These companies have a proven track record of generating qualified leads and arranging face-to-face meetings with prospective clients to help close deals. They offer a range of services, from lead generation to full-service appointment setting, and can tailor their approach to fit each client's specific needs.

Setup fees for appointment-setting services can vary depending on the campaign but typically cost between $400-$600. As businesses look for ways to streamline their sales funnel and free up resources previously devoted to an in-house team's cold-calling efforts, these appointment-setting companies provide an effective solution that helps maximize ROI while expanding brand awareness through telemarketing efforts.

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Benefits for Businesses

One advantage of utilizing appointment-setting companies is the potential for a significant return on investment. B2B leads can cost anywhere from $10 to over $500 per appointment, depending on the complexity of the campaign and client, making it a cost-effective solution compared to hiring an in-house team.

Moreover, outsourcing appointment-setting services eliminates the need for office space, equipment, and setup fees required for an in-house team.

Appointment-setting companies have a proven track record of generating qualified leads that are genuinely interested in products or services offered by businesses. These companies use a strategic approach to creating sales funnels to help businesses understand how their sales teams perform and modify their sales plans accordingly.

By partnering with a lead generation company, businesses can focus their resources on growing their products while leaving cold calling and prescreening potential clients to experts who specialize in these tasks.

B2B Appointment Setting Service Cost

The expense associated with outsourcing B2B appointment setting can vary widely, with costs ranging from $50 to $100 per appointment or $25 to $50 per hour. The cost of hiring an in-house team for appointment setting is often more expensive due to the need for office space, equipment, and training.

Additionally, businesses must consider the time spent on cold calling and prescreening potential clients, which could be better allocated toward growing their products. Outsourcing appointment setting to a lead generation company with a proven track record can help businesses streamline their sales process by providing qualified leads that fit the desired client profile and are genuinely interested in products or services.

Setup fees for appointment-setting services typically range from $400 to $600, depending on the campaign's complexity. By outsourcing this task, businesses can save time and resources while improving productivity for sales teams and expanding brand awareness through telemarketing efforts.

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Sample Costs

Moving on from the previous subtopic, it is important to note that sample costs for B2B appointment setting can vary widely depending on the specific client and campaign. As we look towards 2023, businesses will continue seeking appointment-setting services with a proven track record of success in generating qualified prospects and filling their sales funnel with prospective clients.

To determine the cost of appointment-setting services in 2023, businesses should consider several factors, including setup fees, minimum profitable price, and lead generation company reputation. Here are four key considerations for businesses when determining the cost of appointment-setting services in 2023:

  1. Setup Fees: Setup fees can be a significant upfront cost for businesses seeking appointment-setting services. It is important to evaluate these costs when choosing an appointment-setting provider carefully.
  2. Minimum Profitable Price: Businesses must identify their minimum profitable price per lead or per appointment set to ensure they are not overspending on these services.
  3. Lead Generation Company Reputation: With many options available in the market, it is critical that businesses choose an appointment-setting service with a strong reputation for delivering results and high-quality leads.
  4. Office Space: By outsourcing their telemarketing needs, businesses can reduce the need for expensive office space required by an in-house team. This further reduces the overall costs of generating new business leads through cold calling and prescreening potential clients.
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Benefits of Outsourcing

Outsourcing telemarketing needs to off-site call centers can provide businesses with a cost-effective solution that frees up valuable office space and personnel resources.

Offer Specialized Knowledge

Appointment-setting services offer specialized knowledge, strong communication skills, and experience in generating qualified leads for sales development needs. By outsourcing appointment setting, businesses can avoid the high costs of hiring and training an in-house team while still benefiting from the expertise of a dedicated marketing company.

Can Offer Improvements

Appointment-setting services can also help businesses understand how their sales teams are performing and how their sales plans should be modified. These services ensure that leads fit the desired client profile and are genuinely interested in products or services before scheduling meetings.

Set Face-to-face Meetings

In addition, appointment setters arrange face-to-face meetings with prospective clients to help close deals. Overall, outsourcing appointment setting offers a cost-effective and efficient solution for businesses looking to expand their reach without sacrificing valuable time and resources on cold calling and prescreening potential clients themselves.

Use Key Outreach For Your Appointment Setting Needs in 2023

When it comes to appointment-setting services, Key Outreach stands out as a reliable and effective choice for businesses in 2023. With a track record of success and a commitment to delivering high-quality meetings, Key Outreach has earned the trust of numerous clients across industries. One such client is PeakActivity, an agency specializing in eCommerce and digital strategy.

Key Outreach appointment setting services

PeakActivity experienced the challenge of lacking the internal resources necessary to generate consistent leads. They attempted to outsource to similar companies but were disappointed and wasted time. That's when they turned to Key Outreach for a solution.

Tailored Solutions

Key Outreach developed a tailored outbound sales prospecting program specifically designed to guide prospects through PeakActivity's sales funnel. By focusing on niching down to their eCommerce solution and providing support where resources were lacking, Key Outreach enabled PeakActivity to scale their efforts within their desired target market. The result? Impressive outcomes that included 105 meetings delivered and six figures in revenue. This remarkable success translated to a remarkable return on investment, with a six-fold ROI.

Attention To Detail

What sets Key Outreach apart from other vendors is their attention to detail and deep understanding of the market. They have the right tools in place to identify and engage with the right prospects, ensuring that each meeting is of the highest quality. Their ability to deliver consistent results has made them a trusted partner for businesses seeking effective appointment-setting services.

Key Outreach offers appointment setting services to businesses of all sizes.

Key Outreach Does It All

If you're looking to maximize your appointment-setting efforts and drive revenue growth in 2023, Key Outreach is the partner you can rely on. Their proven track record and commitment to success make them the ideal choice for businesses needing reliable and impactful appointment-setting services.

Click here to see how Key Outreach can get you 1-3 more monthly closed deals.


In conclusion, the cost of appointment-setting services in 2023 will depend on various factors, including billing options, off-site call centers, and whether the service is geared towards B2B or B2C companies. While some providers may offer monthly or annual plans, others may require businesses to pay per appointment set. Popular providers such as Key Outreach can be valuable resources for businesses looking to outsource their appointment-setting needs.

One potential objection to outsourcing appointment setting is the cost. However, by outsourcing this task to a professional service provider, businesses can save time and increase productivity while also closing more deals.

In fact, according to a study by InsideSales.com, companies that use sales development representatives see an average increase in pipeline growth of 22%. By leveraging appointment-setting services in 2023, businesses can stay competitive in today's fast-paced business environment and achieve greater success.

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