Craft Media is a digital marketing and creative agency that helps businesses grow through strategy, content, advertising, and creative services across multiple industries.

Craft Media relied primarily on relationships and referrals to generate new business. While this produced opportunities, the agency wanted a more predictable way to reach larger, growth-stage companies across the industries they serve and create a consistent flow of qualified prospects.

Key Outreach built and manages Craft Media's lead generation program, helping the agency target higher-budget, growth-stage companies across entertainment, e-commerce, manufacturing, and investor marketing sectors. The program established a repeatable source of qualified opportunities, with ongoing expansion into additional industries and outreach channels, including cold calling.