Almost Friday Media is a comedy and sports media company that creates digital content, live experiences, and branded entertainment for millions of followers across its media network.

Almost Friday Media relied primarily on inbound interest and existing relationships to generate sponsorship and brand partnership revenue. As the company continued to grow, they needed a more proactive way to reach advertisers and brands interested in sponsored content across their expanding portfolio of media properties.

Key Outreach built and managed Almost Friday's lead generation program, helping the team connect with brands and agencies looking for sponsorship, branded content, and advertising opportunities. The program generated conversations with advertisers across beverage, sports betting, entertainment, and consumer categories, creating a consistent flow of opportunities for the partnerships team.