Learning Stream is an event registration and management platform that helps higher education, workforce development, and training organizations manage programs, courses, and continuing education initiatives.

Learning Stream served colleges, universities, training organizations, and continuing education programs, but its internal team lacked the bandwidth to consistently prospect new accounts. As a result, a large portion of its addressable market remained underdeveloped despite strong product-market fit.

Key Outreach built and managed Learning Stream's lead generation program, targeting decision-makers across higher education, continuing education, workforce development, and training organizations. The program delivered qualified demos directly to the sales team and created a repeatable pipeline of opportunities in a market where purchasing decisions are often relationship-driven and sales cycles are long.