Adriel is an advertising operations and marketing analytics platform that helps brands and agencies manage and optimize digital advertising performance.

Adriel was a growing AdOps SaaS company in South Korea preparing for a $14M Series B raise. As the founding team relocated to Austin, Texas to expand into North America, they needed a reliable way to generate demand and create sales opportunities in a market where they had little brand recognition and no established outbound process.

Adriel partnered with Key Outreach to build and scale its lead generation efforts in North America. Over a partnership spanning more than three years, the program generated 500+ meetings, delivered six figures in realized annual revenue, and produced a 3.5X return on spend. Key Outreach also manages Adriel's inbound response operation, improving response times by 134X, increasing converted leads by 12.4X, and saving the team more than 80 hours per month.