About
Popular Pays is a creator marketing platform that helps brands discover creators, manage influencer campaigns, and produce branded content at scale.
Challenge
As Popular Pays prepared for acquisition, the company needed to demonstrate continued growth and a healthy pipeline of new opportunities. To support those goals, the team needed a scalable way to increase top-of-funnel activity and consistently generate conversations with prospective customers.
Solution
Key Outreach scaled Popular Pays' lead generation program, helping the company expand its top-of-funnel pipeline and create a consistent flow of qualified opportunities. The engagement generated more than 300 meetings, delivered six figures in realized annual revenue, and produced a 4X return on spend. The growth supported by the program helped position Popular Pays for its eight-figure acquisition by Lightricks.
Key Opportunities Delivered
