Daisy is a creator economy platform that helps brands increase engagement and content performance by activating a network of verified creators across social media.

As an early-stage marketplace business, Daisy needed to grow both sides of its platform simultaneously. The team needed a scalable way to recruit creators into the network while also generating conversations with brands that could benefit from stronger social engagement and content performance. Managing both motions through founder-led sales and recruiting was not sustainable as the company grew.

Key Outreach built and manages a dual lead generation program for Daisy, supporting both creator recruitment and brand acquisition. The program helps grow Daisy's network of creators while also booking meetings with DTC and consumer brands looking to improve engagement, lower acquisition costs, and increase return on advertising spend. The result is a consistent pipeline of opportunities on both sides of the marketplace.