Orange 142 is a digital media and programmatic advertising agency that helps brands and agencies plan, buy, and manage advertising across multiple channels.

Orange 142 served brands and agencies across several industries, but their internal sales team did not have the bandwidth to consistently prospect new accounts and agency partners. They needed a repeatable way to create conversations and opportunities within their target verticals without pulling focus away from client work and existing relationships.

Key Outreach built and managed Orange 142's lead generation program, helping the team connect with brands and agencies looking for managed programmatic and multichannel media services. The program delivered qualified opportunities, including closed business, while creating a repeatable top-of-funnel process across the industries they serve.