About
LPK is a brand and innovation consultancy that helps leading global brands drive growth through strategy, design, and product innovation.
Challenge
Despite working with some of the world's most recognized brands, LPK relied heavily on existing relationships and legacy business. Their sales team lacked a repeatable process for generating new opportunities, making it difficult to maintain a consistent flow of qualified leads and hit growth targets.
Solution
Key Outreach developed and managed a lead generation program centered around LPK's Proto-selling offering, using it as a strategic entry point into new accounts. The program expanded across LPK's target market and into additional departments within existing organizations, generating more than seven figures in new pipeline and delivering a 6X return on spend.
Key Opportunities Delivered
