About
Newark Venture Partners is a venture capital firm that invests in early-stage technology companies, with a focus on founders building AI and software solutions for underserved industries.
Challenge
Many Newark Venture Partners portfolio companies relied on founder-led sales efforts to generate new business. While effective in the early stages, this approach was difficult to scale and often pulled founders away from product development, hiring, fundraising, and customer success. The firm needed a repeatable way to help portfolio companies build pipeline without requiring additional internal sales resources.
Solution
Key Outreach provided Newark Venture Partners and its portfolio companies with an outsourced lead generation function that could be deployed across multiple businesses. After proving the model with an initial portfolio company, the program expanded across several investments, helping founders create a more scalable and repeatable sales process. The partnership generated seven figures in realized revenue and pipeline across portfolio companies, contributed to multiple successful acquisitions, including Talentegy's acquisition by Jobvite, and delivered a 4X return on spend.