LPK is a global innovation and branding agency, specializing in strategy, design, branding, and brand innovation.
As a globally recognized agency working with the world’s largest brands, LPK was very reliant on legacy business. Their sales team lacked the guidance to generate a steady flow of leads, resulting in missed revenue goals. As such, LPK needed to partner with a team who could specialize and focus solely on prospecting, and securing deals with new cold accounts.
Key Outreach developed an outbound sales prospecting program for LPK to guide prospects through the sales funnel. The program focused on niching down to their Proto-selling offering, what they determined to be their biggest differentiator to get into the door of these cold accounts in step 1 of their 5-step framework. From there we scaled our efforts within LPK’s desired target market to deliver results that led to increasing our efforts across additional departments within LPK.
“They’ve been great for us for new business outreach. We’ve actually just contracted more of their services for other areas of our business too… we would recommend them for sure.”
“The team at Key Outreach is outstanding. They allowed our sales team to actually focus on selling and not the tireless task of trying to find the right prospects and secure meetings. This partnership allowed us to redirect internal resources as they have delivered outstanding ROI.”
“You helped elevate my role as a new hire by allowing me to solely focus on taking meetings and eliminating the tireless task of prospecting”