Helping Bray & Co scale beyond founder-led sales

Bray & Co is a brand strategy and creative agency that helps companies build stronger brands through positioning, creative, and marketing services.

Despite being named Adweek's Fastest Growing Small Agency in the U.S., Bray & Co's growth was driven almost entirely by referrals, relationships, and founder-led sales efforts. As demand increased, the team needed a scalable way to generate new opportunities without requiring the founder to spend time prospecting.

Key Outreach built and managed Bray & Co's lead generation program, taking top-of-funnel prospecting off the founder's plate and creating a consistent source of qualified opportunities. The engagement generated more than 300 meetings, delivered multiple six-figure deals and a seven-figure deal, and helped secure several clients that are now featured among Bray & Co's largest accounts. The program produced seven figures in realized annual revenue and delivered a 33X return on spend.