About
CitrusAd is a retail media platform that helps retailers and brands deliver sponsored product advertising and monetize digital commerce experiences.
Challenge
CitrusAd's sales team lacked the bandwidth to consistently prospect and develop opportunities within mid-market and enterprise accounts. As a result, a significant portion of their target market remained underpenetrated, limiting growth and expansion opportunities.
Solution
Key Outreach developed and managed a lead generation program focused on CitrusAd's ideal customer profile, helping the company systematically enter and expand within its target market. The program generated more than seven figures in new revenue, delivered a 14X return on spend, and produced results that led to expansion across multiple business divisions and geographic markets.
Key Opportunities Delivered
