About
TrueSync Media is a digital marketing agency that helps brands grow through paid media, creative strategy, and performance marketing.
Challenge
TrueSync Media hired a new Head of Sales with a mandate to significantly increase revenue. To focus on larger opportunities and build out the sales organization, he needed a way to remove prospecting and top-of-funnel activities from his workload while maintaining a consistent flow of qualified opportunities.
Solution
Key Outreach took ownership of lead generation, allowing the sales team to focus on high-value conversations and closing new business. The program delivered a seven-figure deal during the pilot period alone, with multiple additional five- and six-figure deals closed thereafter. During the pilot, the engagement generated more than seven figures in realized revenue and delivered a 55X return on spend.